THE MAX will be housed in an architecturally iconic structure nearly 60,000 square feet in size. The unique design is a joint effort by LPK Architects of Meridian and Canizaro Cawthon Davis.
Branding and Visual Identity
Part of the vision of THE MAX is to have a cultural impact that extends far beyond the borders of Mississippi. To create a brand identity to support this goal, THE MAX enlisted GodwinGroup, Mississippi’s leading marketing communications firm. By echoing the modern architectural lines of THE MAX, the logo mark’s striking silhouette sets an unmistakable tone for the caliber of our exhibits, while the negative space creates a versatile and playful “window pane” which can reveal exciting elements of the visitor experience.
Fully one half of all space at THE MAX will educate and inspire visitors through interactive audiovisual exhibits telling the stories of how and why Mississippians have influenced the arts all over the world. The interactive exhibits at THE MAX are organized around five themes — the land, the home, the community, the church and the people. These exhibits are designed by Gallagher & Associates, a world-renowned firm with a strong history of creating exceptional visitor experiences.