11 SPRING 2025 The MAX reached new audiences, expanded programming and partnerships, and increased overall impact in 2024 over the prior year as follows: • Increased visitation by 50% • Increased memberships by 30% • Welcomed visitors from 43 states • Doubled the number of school field trips and exposure to students statewide • Featured 40+ Mississippi artists • Partnered with a dozen organizations from across the state on programming and cross-promotional initiatives A YEAR OF IMPACT
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